As Digital Director
» Online Marketing
» Ecommerce
» Omnichannel
Associate Director CondoBI Canada Corporation
(Open Fair Market of Condo Services)
• Define and implement the Digital strategy based on PESO Model, including SEO and Mobile
• Develop Web Brand presence: Corporate site, Social Platforms (LinkedIn, YouTube, Twitter, Facebook, Pinterest)
• Creation and publication of Digital assets: all wep pages in 2 Digital Products, blog articles, videos,
infographics, newsletter templates, press release
• Develop core business Digital Products: Manage 2 web agencies and Support 2 technical
migrations (Hostpapa to Inmotion and WIX to WordPress)
Web and Digital Product Director (afflelou.com)Afflelou Group (Optician)
• Define and implement Afflelou Group's Web and Omnichannel strategy on an international scale,
across all Business Units
• Create the road map of the customer experience integrated with the complementarity between the
Web and the connected store
• Implement the e-Commerce (zero to 920K€ first year) and Drive to Store (zero to 15M€ first year) strategy of the digital product, measure the performance of online conversions and media investments for a better strategy of diversification and optimization of the paid channels (Search, Display and others ...)
• Develop the digitization of the store, the seller, the fluidification of the customer journey, and
measure performance of the last meter assets
• Manage 15 people with various expertises from developement to digital marketing
⭐ Achievements: Best Customer services of the years 2019 & 2020 (Web rate 17,30/20)
⭐ Achievements: Two Customer Testimonials related to strong performances (Fittingbox & Google)
Founder & CEODigital BizDev (consultant, trainer, teacher)
• Inter/Intra-company digital Marketing trainer at CEGOS on many Digital courses (Paris and
Province): BNP, CA, LCL, British American Tobacco, Kalidea - UP
• Mobile marketing Teacher in business schools (ESSEC, ILV, EFAP, ECITV, IPSSI, PPA, IIM)
⭐ Achievements: Top influencer during main events #RetMo 2018/2019 and #MMAFP 2017
Country Manager (snapfish.fr)Snapfish (online photo printing service)
• Define and manage sales and marketing strategy (Accountable for Revenue, Opex, UX, P&L optimization)
• Manage 6 digital experts (SEO, SEA, Affiliation, Display, e-CRM et Merchandising)
• Identify and develop channels, partnerships and agencies to drive new and repeat business
• Develop mobile strategy through Web Responsive Design, App Marketing and customized
experiences
⭐ Achievements since new web site, Visits to Order +90%, Print Revenue (core business) +12% YoY
Digital Marketing Manager (hp.com)Hewlett Packard France (information technology)
• Evangelist in charge of developing the digital engagement from marketers
• Develop hp.com/fr (2M Visitors / months) as powerful sales vehicle for converting online revenue and offline leads
• Install and engage brand presence in social networks (Facebook, Twitter, Linkedin, Youtube)
• Deploy WW/EMEA/Local digital marketing initiatives, from branding, new product introductions to acquisition
• Analyse qualitative and quantitative customer experience reports and address country specific needs
• Manage local agencies (Publicis/Modem/Zed/Alsy), relative budgets and a web coordinator
• Implement metrics reporting as a source of communication (web councils) with marketers (overall, campaign specific, ad hoc)
⭐ Achievements: launch of multiple web site releases, new search engine (HP Recommande) with better CTR +35%, new dynamic banners bringing
+24% of direct revenue
Digital Marketing Manager (B2B Extranet)Hewlett Packard France (information technology)
• Centralize business needs (strong commitment with sales team), develop self-service tools and publish content
• Communicate and deliver training to users (meet-up, demo in road-show, emailing, user guide)
• Manage local agency (ALSY), relative budget and a web coordinator
⭐ Achievements: Merge of both Extranets Compaq and HP (accounts, content, tools and deliver communication to 8.000 users)
Digital Marketing Manager (B2B Extranet)COMPAQ (information technology)
• Centralize business needs (strong commitment with sales team), develop self-service tools and publish content
• Communicate and deliver training to users (meet-up, demo in road-show, emailing, user guide)
• Manage local agency (CREAPRESS), relative budget and a web coordinator
Marketing assistantCOMPAQ (information technology)
• Manage sales channel incentives (7.500 participants)
• Design and execute the communication plan (Online as innovative approach and Offline)
• Prepare, brief and roll out dedicated web sites, promoted by emailing’s
• Draft of rules, calculate and communicate results, organize trips for the winners
⭐ Awards: Best sales incentives recognitions in 98 et 99 from « Strategies » magazine
Artificial Intelligence: Business Strategies and Applications - Certificate of CompletionUC BERKELEY ExecEducAuthor of a Capstone Business Challenge project related to the improvement of customer experience with AI and in particular with Computer Vision. Discover my Capstone Project
MBA Digital Marketing and E-Commerce (Ranked N°1 at SMBG)Leonard de Vinci Institut (Paris La Defense)Graduated as Valedictorian and author of a professional thesis related to Mobile Marketing strategy. Discover my Professional Thesis
Webmaster Professional certificatCNAM (Reims)Internet architect,systems and network, programmation, admin web server, graphism
KPI ANALYSIS
• Adobe Analytics
• Google Analytics
• Google Data Studio
• TUNE
OFFICE
• Microsoft and Google Office Suites
• Adobe Photosho
• Adobe Premiere Pro
SOLUTIONS
• WordPress
• Google Tag Manager
• Monetate
• SEMRush
• OnCrawl
• Mangools
• Adwords
• JIRA / Sprint / GitLab
• French (Native language)
• English (Fluent)
• Spanish (Spoken)
• Portuguese (Spoken)
AI and AI Marketing blog
I built and led a virtual team of 6 publishers through ia4marketing.fr. We promote blog articles and white papers related to AI and AI Marketing.
In the first 12 months, we reached 10.000 unique visitors and 20.000 pages views.
SPORT
• Running (2 marathons per year)
• Golf (index 24)
ASSOCIATION President of the MBA MCI ALUMNI Association from June 2017 till May 2019: Building and gathering our community through afterworks, theses datings, show cases and testimonials.
I'm a Digital expert with more than 20 years of experience in B2B and B2C, in all sizes of business and on an international scale. My most recent developments have been in ecommerce and omnichannel solutions. Passionate, I am an author, trainer, and in a constant digital watch.
I had total confidence in Thierry to oversee all the operational aspects of Connect Online, a critical tool to manage HP's relation with its channel network.
Thanks to his hard work, dedication and professionalism, Connect Online France was recognized as best in class in HP EMEA.Franck Boullier - CXO - Entrepreneur - Advisor - Tech founder
When you combine
Cutting Edge Experience
+ Digital Thought Leadership
+ Unlimited Energy
= Thierry
Thierry and I have regularly interacted for more than 10 years.
I am in awe with his unique capability to lead, inspire and deliver.
I am very proud to know Thierry, both as a business professional (challenging me to be better) and a close friend (that i can rely on).Vincent Brissot - Vice President Global Commercial Operations at Illumina
Thierry and I met when both went back to school to complete our professional MBA MCI at the Institut Leonard de Vinci. Both of us were passionate about the value of Mobile Marketing.
Thierry is an amazingly hard working person, very active and always has a positive mindset. When we met, he already had strong skills in online marketing and was always ready to give me a hand on any issues i had related to HTML or CSS for example. He is now considered to be one of the most respected experts in the mobile industry in France. Thierry is always one step ahead of the mobile industry trends. Any company would be very grateful to have his services.Vincent Tessier - Sr Manager, Client Partners, EMEA - Unity Ads
Discover all our articles from AI and AI Marketing and my Capstone Business Challenge Project: "Monitor and improve the customer experience to the next level."
blog dedicated to the Internet and the mobile web, market research and its marketing opportunities and mobile commerce. Discover my professional thesis on the integration of mobile marketing in marketing strategy.
Get the latest news about our MBA MCI Alumni Association and the interviews of our members.
Book M-Commerce : Build and manage your commercial strategy on mobile - Thierry PIRES and Emmanuelle Stioui.
Book Marketing mobile : The keys to effectively integrating mobile into your marketing strategy - Thierry PIRES and Jérôme Stioui.
Download my professional thesis on the integration of mobile marketing into your marketing strategy.
« le défi n°1 du DRH, ou du dirigeant à part entière, est avant tout de comprendre et anticiper tous les mouvements et les signaux qui nous entourent ».
« Surfer la vague de l’IA au risque de prendre une vilaine lame de fond ! »
L’IA et l’ère du marketing de la data