Thierry PIRES

As Digital Director

» Online Marketing

» Ecommerce

» Omnichannel

I am open to a new professional adventure as Digital Director

My Resume

🆙 Work Experiences

  • Jan 2020 - Oct 2020

    Associate Director CondoBI Canada Corporation
    (Open Fair Market of Condo Services)
    • Define and implement the Digital strategy based on PESO Model, including SEO and Mobile
    • Develop Web Brand presence: Corporate site, Social Platforms (LinkedIn, YouTube, Twitter, Facebook, Pinterest)
    • Creation and publication of Digital assets: all wep pages in 2 Digital Products, blog articles, videos, infographics, newsletter templates, press release
    • Develop core business Digital Products: Manage 2 web agencies and Support 2 technical migrations (Hostpapa to Inmotion and WIX to WordPress)

  • May 2018 - Oct 2019

    Web and Digital Product Director ( Group (Optician) • Define and implement Afflelou Group's Web and Omnichannel strategy on an international scale, across all Business Units
    • Create the road map of the customer experience integrated with the complementarity between the Web and the connected store
    • Implement the e-Commerce (zero to 920K€ first year) and Drive to Store (zero to 15M€ first year) strategy of the digital product, measure the performance of online conversions and media investments for a better strategy of diversification and optimization of the paid channels (Search, Display and others ...)
    • Develop the digitization of the store, the seller, the fluidification of the customer journey, and measure performance of the last meter assets
    • Manage 15 people with various expertises from developement to digital marketing
    ⭐ Achievements: Best Customer services of the years 2019 & 2020 (Web rate 17,30/20)
    ⭐ Achievements: Two Customer Testimonials related to strong performances (Fittingbox & Google)

  • Aug 2017 - Aug 2019

    Founder & CEODigital BizDev (consultant, trainer, teacher) • Inter/Intra-company digital Marketing trainer at CEGOS on many Digital courses (Paris and Province): BNP, CA, LCL, British American Tobacco, Kalidea - UP
    • Mobile marketing Teacher in business schools (ESSEC, ILV, EFAP, ECITV, IPSSI, PPA, IIM)
    ⭐ Achievements: Top influencer during main events #RetMo 2018/2019 and #MMAFP 2017

  • May 2014 - Jul 2017

    Country Manager ( (online photo printing service) • Define and manage sales and marketing strategy (Accountable for Revenue, Opex, UX, P&L optimization)
    • Manage 6 digital experts (SEO, SEA, Affiliation, Display, e-CRM et Merchandising)
    • Identify and develop channels, partnerships and agencies to drive new and repeat business
    • Develop mobile strategy through Web Responsive Design, App Marketing and customized
    ⭐ Achievements since new web site, Visits to Order +90%, Print Revenue (core business) +12% YoY

  • Jan 2005 - Apr 2014

    Digital Marketing Manager ( Packard France (information technology) • Evangelist in charge of developing the digital engagement from marketers
    • Develop (2M Visitors / months) as powerful sales vehicle for converting online revenue and offline leads
    • Install and engage brand presence in social networks (Facebook, Twitter, Linkedin, Youtube)
    • Deploy WW/EMEA/Local digital marketing initiatives, from branding, new product introductions to acquisition
    • Analyse qualitative and quantitative customer experience reports and address country specific needs
    • Manage local agencies (Publicis/Modem/Zed/Alsy), relative budgets and a web coordinator
    • Implement metrics reporting as a source of communication (web councils) with marketers (overall, campaign specific, ad hoc)
    ⭐ Achievements: launch of multiple web site releases, new search engine (HP Recommande) with better CTR +35%, new dynamic banners bringing +24% of direct revenue

  • May 2002 - Dec 2004

    Digital Marketing Manager (B2B Extranet)Hewlett Packard France (information technology) • Centralize business needs (strong commitment with sales team), develop self-service tools and publish content
    • Communicate and deliver training to users (meet-up, demo in road-show, emailing, user guide)
    • Manage local agency (ALSY), relative budget and a web coordinator
    ⭐ Achievements: Merge of both Extranets Compaq and HP (accounts, content, tools and deliver communication to 8.000 users)

  • Jun 2000 - May 2002

    Digital Marketing Manager (B2B Extranet)COMPAQ (information technology) • Centralize business needs (strong commitment with sales team), develop self-service tools and publish content
    • Communicate and deliver training to users (meet-up, demo in road-show, emailing, user guide)
    • Manage local agency (CREAPRESS), relative budget and a web coordinator

  • Oct 1998 - May 2000

    Marketing assistantCOMPAQ (information technology) • Manage sales channel incentives (7.500 participants)
    • Design and execute the communication plan (Online as innovative approach and Offline)
    • Prepare, brief and roll out dedicated web sites, promoted by emailing’s
    • Draft of rules, calculate and communicate results, organize trips for the winners
    ⭐ Awards: Best sales incentives recognitions in 98 et 99 from « Strategies » magazine

🎓 Education

  • Nov 2021 - Jan 2022

    Artificial Intelligence: Business Strategies and Applications - Certificate of CompletionUC BERKELEY ExecEducAuthor of a Capstone Business Challenge project related to the improvement of customer experience with AI and in particular with Computer Vision. Discover my Capstone Project

  • Oct 2010 - Fev 2012

    MBA Digital Marketing and E-Commerce (Ranked N°1 at SMBG)Leonard de Vinci Institut (Paris La Defense)Graduated as Valedictorian and author of a professional thesis related to Mobile Marketing strategy. Discover my Professional Thesis

  • Sept 2003 - Jul 2004

    Webmaster Professional certificatCNAM (Reims)Internet architect,systems and network, programmation, admin web server, graphism

💯 Key Business Solutions

  • KPI ANALYSIS • Adobe Analytics
    • Google Analytics
    • Google Data Studio
    • TUNE

  • OFFICE • Microsoft and Google Office Suites
    • Adobe Photosho
    • Adobe Premiere Pro

  • SOLUTIONS • WordPress
    • Google Tag Manager
    • Monetate
    • SEMRush
    • OnCrawl
    • Mangools
    • Adwords
    • JIRA / Sprint / GitLab

🗺 Language

  • • French (Native language)
    • English (Fluent)
    • Spanish (Spoken)
    • Portuguese (Spoken)

😍 Hobbies and interests

  • AI and AI Marketing blog I built and led a virtual team of 6 publishers through We promote blog articles and white papers related to AI and AI Marketing.
    In the first 12 months, we reached 10.000 unique visitors and 20.000 pages views.

  • SPORT • Running (2 marathons per year)
    • Golf (index 24)

  • ASSOCIATION President of the MBA MCI ALUMNI Association from June 2017 till May 2019: Building and gathering our community through afterworks, theses datings, show cases and testimonials.

Who am I?

Thierry PIRES

I'm looking for a job as
Digital Director

I'm a Digital expert with more than 20 years of experience in B2B and B2C, in all sizes of business and on an international scale. My most recent developments have been in ecommerce and omnichannel solutions. Passionate, I am an author, trainer, and in a constant digital watch.

  • Age46
  • ResidenceCanada but coming back to Paris in July 2022
  • Address55 Sunnylea Ave East, Etobicoke, Ontario, M8Y 2K5, Canada
  • Phone+33 (0)6 1956 3020

My expertises

Digital Product Management

I Build best-in class Digital Owned product based on customer needs, the most powerfull stack and the best talented people in my team.

Digital Strategy: From Branding and Acquisition, to infinite Life Time Value

I drive and coordinate the digital strategy to serve as a powerful brand entry point and engine for capturing online and offline sales.

Data-Driven Decision / Digital Analytics

I got a strong culture of Data as main decision maker to perform web to store and/or e-commerce objectives.


I manage internal teams, agencies, partnerships, transversal and international project.

Eternal learner

My favorite quote: “ The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ” Alvin Toffler.


Those are my stories, I like sharing online and offline

My Publications

Discover all our articles from AI and AI Marketing and my Capstone Business Challenge Project: "Monitor and improve the customer experience to the next level."

Marketing web mobile 2.0

Marketing web mobile 2.0

blog dedicated to the Internet and the mobile web, market research and its marketing opportunities and mobile commerce. Discover my professional thesis on the integration of mobile marketing in marketing strategy.

MBAMCI Alumni Association

MBAMCI Alumni Association

Get the latest news about our MBA MCI Alumni Association and the interviews of our members.



Book M-Commerce : Build and manage your commercial strategy on mobile - Thierry PIRES and Emmanuelle Stioui.

Marketing mobile

Book Marketing mobile : The keys to effectively integrating mobile into your marketing strategy - Thierry PIRES and Jérôme Stioui.

Marketing mobile

Download my professional thesis on the integration of mobile marketing into your marketing strategy.

L’IA au service de la DRH

L’IA au service de la DRH

« le défi n°1 du DRH, ou du dirigeant à part entière, est avant tout de comprendre et anticiper tous les mouvements et les signaux qui nous entourent ».

L'IA sera(it) le nouveau graal du marketeur !

« Surfer la vague de l’IA au risque de prendre une vilaine lame de fond ! »

Dopez de Data et d’IA votre produit digital avant tout !

L’IA et l’ère du marketing de la data